New NFL Shop opens in Chicago, Dallas as teams look to expand in 2018

NEW YORK — New NFL Shop is opening in Chicago and Dallas on Saturday as teams continue to explore expansion opportunities.

The Chicago-based sports merchandise and apparel retailer announced the expansion on its Facebook page late Monday.

“Chicago and Dallas have always been home to some of the most passionate NFL fans and passionate NFL teams, so we’re excited to partner with these iconic cities to expand our NFL store presence in both cities,” said Brian J. McSweeney, chief executive officer and co-founder of NFL Shop.

Dallas is the first major U.S. city to receive the NFL Shop franchise.

It joins the likes of Miami, Los Angeles and Tampa Bay, according to NFL Shop’s Facebook page.

Chicago and its proximity to the NFL’s home stadiums make the area home to at least four teams and, if the NFL expands to the United States, four more, according the website.

In a video on the site, owner Bill O’Brien described the Dallas Cowboys as the team of his dreams.

After decades in the NFL, the Cowboys are set to enter a brand new era of success in 2017 and beyond, he said. has already expanded to more than 70 cities across the U.K., Canada and the U, and McSweeny said he expects to open more stores across the world this year.